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Exercise 1. Choose the necessary word and put it in the sentence.
1. If the price on this product ... ,
nobody will buy it. 1 go up
2. They should ... some tests and pass
the results to R.D. 2 schedule
3. This company is the ... in this field,
they can sell this product at the lowest
price. 3 packaging
4. Customers do care about the price
on this product, it is a very ... 4 competitor
5. ... influences the desire of a
customer to buy. 5 price leader
6. Our ... has become the price leader in
selling computer programmes. 6 price sensitive item
Exercise 2. Answer the questions.
1. Who is the price leader in your business?
2. How can you become a price leader? What should you do for this?
3. How should one start a promotional campaign?
4. Why is it dangerous to produce price sensitive goods?
5. Why is it important to have competitors in business?
6. What should you do to leave your competitors behind?
7. What knowledge must you have to be good at marketing?
Ответы на вопрос
Ответ:
Exercise 1:
If the price on this product goes up, nobody will buy it.
They should schedule some tests and pass the results to R.D.
This company is the competitor in this field, they can sell this product at the lowest price.
Customers do care about the price on this product, it is a very price-sensitive item.
Price influences the desire of a customer to buy.
Our company has become the price leader in selling computer programmes.
Sure, here are some generic answers for Exercise 2:
Who is the price leader in your business?
Answer: Our company, XYZ Corp, is currently the price leader in our industry.
How can you become a price leader? What should you do for this?
Answer: To become a price leader, a company should focus on reducing costs, improving efficiency, and adopting effective pricing strategies.
How should one start a promotional campaign?
Answer: One should start a promotional campaign by identifying the target audience, developing a compelling message, and selecting the appropriate channels to reach customers.
Why is it dangerous to produce price sensitive goods?
Answer: Producing price sensitive goods can be dangerous because it leaves a company vulnerable to market fluctuations and price wars, which can negatively impact profits.
Why is it important to have competitors in business?
Answer: Competitors in business promote innovation, foster healthy competition, and offer customers more choices.
What should you do to leave your competitors behind?
Answer: To leave competitors behind, a company should focus on product differentiation, improving customer service, and continuously innovating.
What knowledge must you have to be good at marketing?
Answer: To be good at marketing, one must have knowledge of consumer behavior, market research, branding, pricing strategies, and effective communication techniques.